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How To Make a Great Promo Video

People want to be informed quickly. We are now in the days of information and technology, which means whether you’re asking for donations or sharing an interesting tid bit you’ve personally discovered, people want to know about it in two minutes or less.

A lot of entrepreneurs have become hip to this knowledge and have decided to make promotional videos to create popularity for their brands. Videos raise awareness as well as funds. They can bring in an audience or turn them away. Look below at the best ways to make a promotional video.

Location Location Location!

Where you are in your video makes a huge impact for your viewers. Where you appear, or the people you have cast appear, gives viewers a place to look at while they are listening to your information. It puts a place to a product or a scene to a circumstance. Images are sometimes easier to remember than words. Whether you are live outside or you draw a backdrop, make sure it flows with your message and relates to your targeted audience.

Cut The Time!

Think about yourself when you’re watching videos you’ve come across on social media during your downtime. Would you watch a video longer than 5 minutes? What about 3 minutes? Many people wouldn’t watch a video past 1 minute unless they are truly interested in the information.

Make it Count!

Don’t give people a reason to skip past your video, give them a reason to press play. Record everything you want to say about your product or service. Make it as long as you want. Afterward, use your favorite editing software and cut the lag time in between your sentences as well as any repeated information you notice throughout your promo.

 
Here’s your homework!

Take a look at the promotional video below. What works? What could be different? How would you have approached this video? Let us know! Share your thoughts! We all are here to listen, learn, and educate.
 

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